Asda Price Guarantee
Jul 06 2010
Retail Wrap >>

According to Asda, its online price checker, Asda Price Guarantee, saved its shoppers £75m in a seven week period between May and June. They believe that if every British shopper who visits a supermarket each week took advantage of the ‘Asda Price Guarantee’, the nation could save a colossal £400m per week.

The Asda Price Guarantee launched on 28th April 2010 and includes comparisons between Sainsbury’s, Tesco, Morrisons, Waitrose and Asda. It is the final shot in the supermarket price wars. If shoppers can purchase a basket of eight or more comparable products cheaper elsewhere, Asda will give them the difference, plus a penny. It covers over 13,000 branded and own brand products, and items on promotion.

By 24 June, over 250,000 shoppers had used the independent price checker that guarantees the lowest priced weekly shop, or the difference plus a penny back.

Asda has pledged to play its part in helping to keep family spending as low as possible through the VAT increases announced in the UK.

Andy Clarke, CEO of Asda, comments: “Saving money and keeping prices low is in our DNA and it’s what our customers depend on us to deliver. The more we lower our costs, the more we can keep prices down. It’s a simple equation, but clever, money saving ideas allow 18 million shoppers to enjoy the lowest possible prices – week in, week out. The increase in VAT will mean that every family will need to become savvier as they juggle their finances and the ‘Asda Price Guarantee’ is our permanent commitment to help customers save money and live better.”

With the spending cuts announced in the budget, Asda offers the Treasury the following examples of how it’s done. The ‘Save £1 Everyday’ scheme, where every colleague submits cost saving ideas, has saved Asda £2.5m last year alone.

Since 2007, the business saved £35.7m through environmental efficiency measures alone. In 2009, Asda saved £11.2m by cutting electricity use. In the same year, the supermarket saved £3.4 million by encouraging customers to use fewer plastic carrier bags.

Adapted from Source: http://your.asda.com, 24 June 2010

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