Charity begins at home
Mar 03 2010
Retail Wrap >>

Boxer is one of several retailers and cash n carrys to benefit from the patronage of the eBuhleni faction of the Nazareth Baptist Church, also known as Shembe. The faction has 5 million members and has lined up a number of businesses which offer discounts ranging from 5-15% to members, who in these difficult times sorely need them. The programme works through membership cards which double as loyalty cards, with – and here’s the cunning part – a percentage of the discount going back to the church. A win-win-win, in other words. Other businesses involved include McCarthy Toyota KZN, Build-It and Browns Cash n Carry.

Source: Business Report in www.tradeintelligence.co.za/TradeTatler, 17 February 2010