Crowdsourced Fashion Label
May 27 2009
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California-based Exuve is a new fashion label for women and men that sells dresses, tops, skirts, jackets and bottoms designed and voted on by the crowds. Users can submit their designs for any of the site's monthly competitions using any combination of pictures, illustrations, words and specs. Submitted designs then get posted for critique and review by other members of the Exuve community; the designers, meanwhile, are encouraged to promote their work on their own blogs, social networks and personal pages. The designs in each category that get rated the highest are put into production for purchase in the company's online boutique, and winners are rewarded with USD 500 in cash, a USD 200 Exuve gift certificate (redeemable for USD 100 cash) and 5 percent of net revenue royalties from sales of the item through Exuve.com and its affiliate retailers. There are currently some 70 users registered on the site.

Adapted from source: www.springwise.com, 19 May 2009