Delivering to doors in parks and on the beach
Sep 11 2009
Retail Wrap >>

Most people order pizzas when they're at home or at work. Aiming to broaden those delivery horizons, Domino's Pizza in the Netherlands recently placed white doors in the park and on the beach. 

Dubbed Domino's Delivery Points, the doors prominently featured the company's phone number, as well as doorbells for delivery people to ring. Dutch director of marketing André ten Wolde explained that as long as they're within delivery range of a local Domino's, customers can have a pizza delivered pretty much anywhere: at the beach, on a boat, in the park, etc.

Targeting summer beach crowds and an influx of students in Amsterdam, the campaign—developed by creative agency Indie Amsterdam—draws on the power of showing instead of telling. Does your product or service have hidden benefits that you could demonstrate in an equally effective (and cost-effective) manner?

Adapted from source: www.springwise.com, 8 September 2009