Is the Retail World Ready for Digital Receipts? |
| Jan 28 2010 |
During the checkout process today, consumers often leave the store with a paper receipt longer than their arm. Not only does this process fly in the face of the green movement, it is also inconvenient for consumers to store and manage reams of paper from different merchants.
Apple and a few other retailers have started to shorten the paper trail by encouraging consumers to have a PDF of their receipt emailed to them. However, the entrance of software giant Intuit into the digital receipt space could usher in a more dramatic shift to paperless checkouts. During this past holiday season, Intuit launched a pilot program in the Scottsdale, AZ market to test the waters for the launch of QuickReceipts.
The pilot, which is scheduled to run through the end of February 2010, is working with leading retailers including Best Buy, Cost Plus, World Market, Dillard’s, Smart & Final and Peek . . . Aren't You Curious. Tapping into the product expertise and installed customer base from such products as TurboTax, Quicken and QuickBooks, QuickReceipts is designed as a hub to provide consumers online access to their electronic receipts from participating retailers via MyQuickReceipts.com. Based on the success of the pilot program in Arizona with major retailers, Intuit is planning for a national roll-out with additional retailer participants.
Source: www.retailtouchpoints.com, 21 January 2010
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