Less Risk Means More Switch
Aug 04 2009
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Frugal American consumers have jilted their favourite national brands for food, household, health and personal care products, but are far more reluctant to switch to store brands on purchases for children and pets, according to the latest research from North American targeted marketing leader ICOM, a division of Dallas-based Epsilon Targeting. 

ICOM’s May survey of 1,530 American consumers reveals how the exodus to store brands varies by category. The following data shows the percentage of consumers in each category who have switched to store brands and away from national brands in the past six months: food and household products (59%); health products (48%); personal care products (48%); pet care products (23%); child care products (12%).

Source: www.cpgmatters.com, July 2009