Low-impact Branding
Feb 10 2009
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Realising that green concerns are here to stay, British media agency Curb offers nothing but low-impact advertising. Its clean advertising service uses rainwater to clean logos into grubby pavements, and has been joined by five other services that are both novel and easy on the environment:

• sand sculptures of all sizes;
• patterns and logos burnt into wood using magnifying glasses;
• logos as big as 30m wide cut into turf;
• graphics projected on falling sheets of water
• snow tagging – last week the Curb team went out into central London—which has been unusually wintry —to deliver a quick-hit campaign for sports channel and lifestyle brand Extreme. Over 3,500 imprints were placed on parked cars, post boxes, walls and other snow-covered surfaces. The company used a laser-cut stencil to leave sharp imprints. Interesting to note that this wasn’t a planned campaign, at least not by Extreme. Curb realised they could do a smart burst of branding for Extreme if it would snow. So they prepared the stamps ahead of time, and called Extreme when it started snowing. The brand—clearly not constrained by slow-moving approval processes—seized the opportunity, gave an immediate go-ahead and is happy with the outcome.

Although each service is handcrafted, the agency is adamant that images are produced exactly as created digitally. Household names have already used Curb’s services: Adidas was immortalised in grass, Volkswagen commissioned a sand sculpture and Barack Obama’s face was etched into wood.

Adapted from Source: http://www.springwise.com/; 2 & 4 February 2009