Oppikoppi goes cash-free
Jul 05 2011
Retail Wrap >>

The rustic setting at this year’s Oppikoppi Music Festival will strike a harmonious chord with a technologically trailblazing payment innovation. Unknown Brother, the 17th annual rendition of Oppikoppi, to be held during the first weekend of August, will showcase Near Field Communication (NFC) - also known as tap n go payments - for the first time ever in South Africa.

Thanks to a collaboration between Standard Bank’s innovation unit Beyond Payments and Oppikoppi organisers Hilltop Live, there will be no need for festival goers or merchants to keep track of notes and coins during the three days of music, camping and general mayhem. Instead, payments for beer, boerie rolls and all other food and drinks can be made using the Oppikoppi tap n go card, which will be issued free of charge to every visitor.

Stations will be set up throughout the entertainment area, where visitors will be able to preload money onto their Oppikoppi cards, using their cash, credit, debit cards or mimoney, Standard Bank’s e-currency. To make a payment, card holders simply tap their card against a participating vendor’s cash register and the correct amount will be deducted from their balance.

Thanks to the speedy tap n go payment process, queues for food and drinks are expected to be shorter and move more quickly, and standing in line for hours for a turn at the ATM will be a thing of the past.

Once the festival is over, any value remaining on the Oppikoppi cards will be converted into mimoney. Existing as a voucher code on the user’s mobile phone, mimoney can be spent at over 25 of South Africa’s premier online and physical retailers. These include www.kalahari.net, www.lookandlisten.co.za, Ster-Kinekor, Mr. DELIVERY, Incredible Connection, Takealot and more.

In the United States, a collaboration between AT&T Incorporated, T-Mobile USA and Verizon Wireless saw the formation of NFC mobile payment initiative, Isis, in November last year. During the Isis pilot phase next year, commuters using the Salt Lake City public transport system in Utah will be able to purchase their tickets using Isis-enabled tap n go mobile phones. Beyond Payments is piloting similar solutions for transit in South Africa and will be announcing products in this space later this year.

Last month in Britain, Visa Incorporated announced plans to showcase mobile payments at the London Summer Olympics and Paralympics Games in 2012. NFC-enabled mobile phones will be issued to Visa-sponsored athletes, who may use them to make payments at the games. Visa is partnering with British bank Lloyds TSB for this initiative.

Unsurprisingly, Google is also at the forefront of NFC innovation. This May saw the unveiling of Google Wallet, an application that turns mobile phones into tap n go devices.

Featuring 80 bands this year, the festival is expected to attract around 15 000 visitors – a formidable pilot audience for Beyond Payments’ tap n go venture. Hilltop Live hopes to standardise the payment innovation and roll it out at all of its major festivals and events, which include more than 60 a year.

Adapted from Source: www.gadget.co.za, 5 July 2011

Compliments of the UCS Retail Academy Team