Remote farming: tailor-made, no fuss vegetable gardens
Sep 02 2009
Retail Wrap >>

"Have you forgotten where the vegetables on your table come from?" It's a question agricultural firm Azienda Agricola Giacomo Ferraris asks potential customers. Offering Italians the opportunity to reconnect with the origins of their food, the company's innovative online offering—Le Verdure Del Mio Orto ('The Vegetables from my Garden') - lets anyone build an organic garden right from their web browser. 

How it works - Users first select a garden size based on the number of people they'd like to feed; 30m2 is sufficient for 1–2 people and costs EUR 850 per year. The virtual gardener can then choose from 40 different types of vegetables, using a highly intuitive interface that includes information on expected yields and harvest times. Optional extras include a photo album of the garden's progress (EUR 49), herb and fruit beds (EUR 50/75), and even a scarecrow with a picture of the customer's own face (EUR 39). Once the garden has been designed and fees paid, planting begins on the farm, which is located between Milan and Turin in northern Italy. As the organic produce grows, it's picked and delivered to the customer's door within 24 hours. Weekly deliveries are part of the package.

Adapted from source: springwise.com, 21 August 2009