Retail Ready Packaging
Dec 01 2008
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Retail Ready / Shelf Ready Packaging refers to the containers and packaging for retail goods which are ready to be displayed instantly or with little set up for retail consumption by consumers. 

Shelf Ready Packaging can be used to address store operations efficiency, shelf replenishment and product availability, visibility and access, as the merchandise units are easy to identify, easy to open, can easily be put onto the shelf and disposed of.

Primary Pack: that which the consumer takes home, consumer unit (e.g. bottle, carton but could be a multi-pack).

Secondary Pack: Second level of packaging designed to contain primary pack (e.g. shrink wrapped, corrugated tray)

Tertiary Pack: Transit Container (e.g. large corrugated case), may also be known as break-pack

The following guiding principles are recommended by ECR Europe in relation to Retail Ready Packaging:

• Always of Value to the Shopper, Retailer and Manufacturer
• Compliance with Environmental Legislation and Public Policy Concerns
• Avoid Fragmentation and Complexity
• Maintain Brand Identity
• Measure Implementation
• Requirement of Long-term Commitment from Retailers and Manufacturers
• Compliance with total Supply Chain Efficiency Principles  

Adapted from Sources: wikipedia, IGD.com and ECR UK, November 2008