SA Consumers
Jun 12 2009
Retail Wrap >>

• 71% of South African adults watched SABC1 in the past seven days. 16% watched no TV at all.
• In 2000, the number of people who said they'd watched Etv in the past month was 9.7m. In 2008 it had grown to 20m. On any given week, roughly 2m of these viewers watch WWE Smackdown.
• 76% of urban adults who do not receive an income say they personally own, rent or have use of a cellphone.
• 5.9 million adults send SMS's on a daily basis. 9.5 million send a 'please call me' message, and 0.6 million send MMS's.
• 80% of households that live in shacks have at least one cellphone, up from 42% in 2005.

Adapted from source: www.eighty20.co.za, June 2009