SA's Beer Market Hots Up |
| Mar 12 2009 |
Brewing giant SABMiller PLC is to cut costs sharply in its most profitable market of South Africa to boost marketing ahead of the opening of a rival brewery this year just south of Johannesburg. Norman Adami, managing director of the group's South African operation, said it will cut costs by R350m and plough the savings back to boost sales as Heineken opens the first non-SABMILLER Brewery in South Africa.
Adapted from Source: www.ewn.co.za, 12 March 2009.
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