South Africans All A-Twitter
Oct 30 2009
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South Africa has become the 10th largest user of Twitter in the world, while the country has the most Facebook users on the continent, even surpassing Egypt, says a report on the IOL site. It quotes Nancy Williams, MD of the social media marketing consultancy Tiger Two, saying that businesses must use the new social media. 'The fact is, conversations are already happening online about their business or product, so they need to be involved with that.' Because social media is a conversation rather than a broadcast, it's a hugely effective marketing tool, she says. 'Most people will respond more positively to a two-way conversation with a brand instead of being shouted at with yet another marketing message.'

Source: GIBS Business Review, October 2009