The 2009 Times and Sowetan Retail Awards
Oct 12 2009
Retail Wrap >>

Pick n Pay walked away with the Overall Grocery Shopping Award at The Times and Sowetan 2009 Retail Awards last week. The awards, which are in their second year, have broadened their scope to go beyond Gauteng and become a national survey. The four key retail attributes of quality, range, service and value into were taken into account. 

Pick ‘n Pay was crowned the winner by virtue of its exceptional scores for quality, range and service, while Shoprite took the second spot for a much-better-than-average score for good value. Checkers was third and Woolworths fourth for their image of very high quality offering.

“The retail sector is particularly feeling the pinch in the current recession and therefore, we felt it was critical to expand the survey and provide over 30 retail categories across the country with valuable insights into how they are ranked by consumers in this fiercely competitive environment,” says Enver Groenewald, Avusa Media GM: advertising revenue and strategic communications.

KFC, Edgars and Shoprite took top honours in the Grand Prix category. According to Karin Du Chenne of TNS Research, KFC was no surprise. The KFC marketing officer says its brand success is based on painstakingly well-researched, planned and integrated marketing. Edgars’ secret is said to lie in its consistency. While Shoprite may be a surprise, the innovative manner in which the brand has been able to reinvent itself over the years has helped to keep it at the forefront of consumer brand awareness. Also, Shoprite has entered into the mass market with a degree of commitment that is reflected in the profile its brand has achieved.


Independent Chain Liquor Store: 1st - Liquor City, 2nd - Ultra Liquors. 3rd - Solly Kramer

Retail Chain Liquor Stores: 1st - Tops at Spar, 2nd - Pick n Pay Liquor, 3rd - Makro Liquor

Wholesalers National: 1st - Trade Centre, 2nd - Makro, 3rd - Boxer

Fast Food - Burgers: 1st - Spur Steak Ranches,  2nd - Wimpy, 3rd - McDonald's

Fast Food - Chicken: 1st - KFC, 2nd - Nando's, 3rd - Chicken Licken

Fast Food - Pizza: 1st - Debonair's Pizza, 2nd - Roman's Pizza, 3rd - Primi Piatti

Family sitdown restaurants: 1st - Spur Steak Ranches, 2nd - Wimpy, 3rd - Ocean Basket

Family sitdown - Seafood: 1st - Ocean Basket, 2nd - Something Fishy, 3rd - Cape Town Fishmarket

Coffee shops: 1st - Mugg & Bean, 2nd - Wild Bean Cafè, 3rd - House of coffees

Shoe stores: 1st - Spitz, 2nd - Nine West, 3rd - Green Cross

Clothing Chains: 1st - Edgars, 2nd - Woolworths, 3rd - Truworths

Men Clothing stores: 1st - Edgars, 2nd - Woolworths, 3rd - Truworths

Womens Clothing Chain: 1st - Woolworths, 2nd - Edgars, 3rd - Truworths

Exclusive Brand Stores: 1st - Levi's, 2nd - LaCoste, 3rd - Uzzi

Specialist Baby and Child stores: 1st - The Baby Company (at Ackermans), 2nd - Reggie's, 3rd - Toys R Us

Specialist Health and Beauty Stores: 1st - Clicks, 2nd - Red Square, 3rd - Diskom

Home Furnishing Stores: 1st - Mr Price Home, 2nd - Boardmans, 3rd - Sheet Street

Furniture Stores: 1st - Geen & Richards furniture, 2nd - Morkels furnishers, 3rd - Bradlows furnishers

Hardware and Building Stores: 1st - CTM, 2nd - Builders Warehouse, 3rd - Build It

Jewellery stores: 1st - American Swiss, 2nd - Sterns, 3rd - Arthur Kaplan

Specialist sport/outdoor stores: 1st - Totalsports, 2nd - Sport Scene, 3rd - Nike Store

Tyre and Auto Fitment Centres: 1st - Tiger Wheel and Tyre, 2nd - Super Quik, 3rd - Hi-Q

Forecourt stores: 1st - Engen Quick Shop, 2nd - BP Express Shop (Pick n Pay Express/ Wildbean), 3rd - Woolworths food stop at Engen

Electronic, Computer and Gadget Stores: 1st - Game, 2nd - Hi-Fi Corporation, 3rd - Makro

Shopping Centres overall: 1st - Menlyn Park Shopping Centre, 2nd - Sandton City & Nelson Mandela Square, 3rd - Gateway Theatre of Shopping

Gauteng Shopping centres: 1st - Menlyn Park Shopping Centre, 2nd - Sandton City & Nelson Mandela Square, 3rd - Maponya Mall

W Cape Shopping Centres: 1st - Victoria & Alfred Waterfront, 2nd - Canal Walk, 3rd - Cavendish Precinct

KZN shopping centres: 1st - Gateway Theatre of Shopping, 2nd - The Pavilion, 3rd - La Lucia Mall

Best for bulk shopping: 1st - Pick n Pay / Pick n Pay Hypermarket, 2nd - Shoprite Checkers/ Checkers Hyper

Best for top up shopping: 1st - Shoprite, 2nd - Pick n Pay / Pick n Pay Hypermarket, 3rd - Spar/ KwikSpar/ Super Spar

Overall Grocery Shopping - quality,range,value,service: 1st - Pick n Pay / Pick n Pay Hypermarket
Shoprite, 2nd - Checkers/ Checkers Hyper

Book Store: 1st - CNA, 2nd - Exclusive Books, 3rd - CUM book stores

Music Store: 1st - Reliable, 2nd - Musica (CD Wherehouse), 3rd - TopCD

Retail Grand Prix Award: 1st - KFC, 2nd - Edgars, 3rd - Shoprite
 

Adapted from sources: supermarket.co.za, 9 October 2009 &Sunday Times Top Retail Supplement, 11 October 2009