Traceability |
| Apr 03 2009 |
sMost garments produced by a company called Icebreaker now feature a unique ‘Baacode’ which can be entered on Icebreaker's website to trace the wool in a garment to one of 120 sheep stations in the Southern Alps of New Zealand. A customer can then view the living conditions of the animals that produced their wool, meet the farmers who run the stations and find out about their production process.
Sourced from: www.trendwatching.com, March 2009
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